Scott Brown, founder of Parq Street Development Group, shares the journey that turned a simple moment of inspiration into a revolutionary Web3 hospitality venture.
Every big idea starts somewhere. For me, it was in my early thirties during a trip to London. I was sitting in the lobby of the Churchill, just taking it all in—the energy, the grandeur, the scale. I thought to myself:
That moment never left me. It wasn’t about the size or the spectacle—it was about the possibility. That idea, that seed, would ultimately bloom into Parq Street Development Group.
I started my career in finance at Merrill Lynch in San Francisco during the first tech boom—a time that feels a lot like today’s blockchain revolution. It was fast-paced, exciting, and transformative. I spent the next decade building the skills and connections I needed. But I eventually left what many considered a dream job to chase an even bigger vision: creating a hotel development company that would build exceptional properties and deliver real, lasting value.
Over the last 20 years, Park Street has delivered over $1 billion in successful real estate projects. But I’ve always been someone who looks ahead. So, when the world started talking about blockchain, I knew there was an opportunity to do something nobody else had done before: bring luxury hospitality into the Web3 world.
And this isn’t just an idea — it’s happening. We’re starting with Olabarri Palace in Bilbao, Spain. A 19th-century architectural gem that we’ll transform into a five-star boutique Hyatt Unbound Luxury Collection hotel. It’s a statement piece and the flagship of our Web3 luxury hotel portfolio. Next on the list is Tuscany National Resort & Club in Tuscany, Italy. A beautiful boutique hotel with golf villas, a spa, and an 18-hole Gary Player championship golf course, earmarked and set to be flagged as a Hyatt resort property.
These projects combine everything we’ve learned over two decades — hotel and resort development, hospitality expertise, and the ability to execute at the highest level. But more importantly, it’s a new chapter. With PARQ NFT, we’re inviting a global community to be part of this journey.
— Scott Brown, founder of Parq Street
“I have no hesitancy in recommending Scott for any partnership that requires him to deliver superior product with investor returns as a key goal. Scott is a leader, a man of integrity, and someone who has a proven track record in the United States hotel industry.”
Chairman Global Hospitality Group, JMBM, LLP
“I would recommend Scott and his team to any capital partner seeking to invest funds in the hotel and resort space. His experience in development and deal evaluation through two full investment cycles is extremely important, and his relationships within the industry here in the US are invaluable. He also conducts himself with honesty, integrity, and a commitment to success.”
Senior Vice President, CBRE Hotels
“Scott has always been someone I enjoy doing business with — his drive and professionalism as a developer and hotel owner have always remained consistent throughout the years, and his accomplishments are a clear demonstrator of this.”
Senior Vice President, Interstate Hotels and Resorts
Copyright © 2025 PARQ | All rights reserved
Copyright © 2025 PARQ | All rights reserved